Showing posts with label (ii) Google Adsense. Show all posts
Showing posts with label (ii) Google Adsense. Show all posts

Friday, November 24, 2006

Common AdSense Mistakes

In my experience with thousands of my AdSense Gold customers, I've noticed that new AdSense publishers tend to make the same mistakes. I made them too when I was new to AdSense.

I've decided to discuss 3 of the big mistakes with you so that you can have a head start and avoid these AdSense pitfalls. They are:

1. Selecting the wrong topics
2. Having too many topics on the same site
3. Trying to make a quick buck with bad traffic

Selecting The Wrong Topics

When I first started out with AdSense, I was one eager beaver. I wanted to create as many pages as I could, and I didn't care what topic they were about as long as it wasn't adult or gambling.

I put up a site on Old Time Radio Shows, and I was excited to see that I made a few dollars a month with it. What I didn't realize at the time is that my $0.10 clicks were the bottom of the proverbial AdSense barrel in terms of earnings.

I didn't know then that it paid to research the good, high paying topics. So I just put up sites on whatever I could think of that seemed easy to rank for in the search engines.

I was shooting myself in the foot! Once I realized that I could do a little keyword research and find out how much the keywords were worth, then I started focusing on the higher paying niches and started seeing the $1, $2, $5, $10 clicks and up. I don't get that much with every click, but often enough to keep me very happy!

So research your topics first using the AdWords Traffic Estimator Tool, or a good high paying keywords list such as Keyword Explosion.

Too Many Topics on One Site

Another mistake I see newbies make very often (and I made myself when I was a newbie) is having too many topics put on one website. I've seen sites that target everything from alphalpha to Zoro!

That's a bad idea for two main reasons:

1. It makes it hard to optimize your site.

You want your domain name to be targetted to the topic of the site (a great search engine optimization technique). If you have every manner of topic on the site, you can't do this and lose out on the power that a great domain name can have with the search engines.

2. Google's Smart Pricing doesn't like it.

If you're not familiar with it, SmartPricing is what Google uses to figure out how much your page is worth in relation to the ads showing on the page. The more Smart Pricing likes your pages, the more you will get paid per click.

One of the things I've seen with Smart Pricing is that it likes tightly focused, targetted sites. You might have a lot of pages on one site, but they need to be related to each other.

"But I can't afford more than one domain right now," you might protest.

If that's the case, the best thing you can do is to create subdomains for each of the categories that your site targets.

For example, if you have a site that targets "alphalpha" and "Zoro", have two subdomains:
http://alphalpha.mydomain.com/
http://zoro.mydomain.com/
Do not have the subdomains link to each other either. That way Google seems them as seperate "mini-sites".

For more details on how to optimize the pages on your site so that the search engines just love them, read my free ebook, AdSense SEO Made Easy.

Be Careful What Kind of Traffic You Send To Your Sites

Not all traffic sources are created equal. There are a lot of sites out there selling "one hundred thousand visitors to your site for $49.95!" and the like.

What most of these sites do is use software to "simulate" a visit to your site. They are not real people. I've tested this extensively with a couple of vendors who sell this kind of traffic, and not once have I ever gotten any "real" people.

The problem is that sometimes those bots goof and "click" the ads by following the links. Google sometimes sees those clicks as fraudulent, and many a new AdSense publisher has lost his account because of it.

So beware of shady or "too good to be true" traffic promises, they will only hurt you! Focus on search engine optimization and link trading, that's where you're going to get the most bang for your buck.

By Jonathan Leger

Find more great articles on adsense mistakes and how to avoid them at Jonathan Leger's blog by clicking here.
Article Source:
http://www.articlerich.com

Related reading:

How To Make Money With Google Adsense by David Fishman

Websites are being created everyday, using this growing phenomenon to their advantage, Google created Google AdSense. Google AdSense is a tool that anyone who owns a website can utilize. It is a simple process and the monetary reward can be limitless. With Google AdSense a company’s money making possibilities can increase exponentially.

This program is ideal for any website owner and it is a great incentive for those who don’t own a website to consider creating one. Whether a website enjoys the benefits of high traffic or a smaller scale viewing, utilizing Google AdSense does not cost the user a penny. It is simply an added money generating tool that can only benefit the user. There is no start-up fee, no hidden monthly costs, just a simple straightforward program that can help the user and Google make money!

Read more....
David Marc Fishman is the owner of linknetics.com. Make Money with adsense
Article Source:
http://www.articlerich.com

Content is NOT King

Content is King. How many times have you heard that? Do you believe it? I used to. But then I stopped to think how ridiculous that statement really is. Content is not King. Something far more valuable is King.

Well, not really King. What you want is more democratic in nature. You want visitors. After all, if you have ten million fantastic articles of top-notch unbeatable quality but have no visitors, what do you have really?

Don't get me wrong, as an AdSense publisher you want to be constantly creating quality content and adding it to your site. But you're creating the content for the sake of the visitors, not the other way around.

Once you've created a quality article and posted it to your site, it's time to market that article. Submit it to the major article directories (articlecity.com, ezinearticles.com and goarticles.com). Get links directly to the article from other sites. Find blogs on the topic and ask them to review your article on their blog. Make sure that article gets seen! Doing this will also help rank your article in the search engines.

It's a lot more beneficial to go out and market an article (and earn more money because of it) than it is to continually write new content that nobody is seeing because you never market it. Plus it's a great motivator when you see your best articles getting a lot of traffic and earning you money.

One great article can bring in hundreds or thousands of visitors, many of whom will browse your site looking for other great content. Be sure you take advantage of that by getting those visitors on an email list. Offer them some free gifts if they are willing to opt-in and be notified when you post new content. You want to keep those visitors coming back and earning you more money.

AdSense is considered by many a throw-away-traffic business: webmasters try to get a visitor to their page once in the hopes that they will click an ad, but they completely ignore the fact that if you give the visitor incentives to come back again you can earn money from two, three, five, twenty clicks or more from the same visitor over time!

No, content is not King. Your visitors are the only royalty. So make sure you get a lot of them, treat them right and give them plenty of reasons to stick around.

By Jonathan Leger

Jonathan Leger is a well known AdSense, Marketing and SEO professional who posts regularly to his Google AdSense blog.
Article Source:
http://www.articlerich.com/
Related reading:
Google Cash Frenzy by Anwar Ahmed Ally
Copyright 2006 Anwar Ahmed Ally
Google, sometimes referred to as the Big G, has once again proved to the world that it still is the dominant and greatly profitable leader in the Internet search market. Recent reports indicate profits are up 110% to $721m in the three months to June 2006. Much of these Google profits come from their clever and very successful advertising program called Google Adwords.
Read more:
Anwar Ally has been in the work at home industry for over 18 years. He regularly writes and gives advice on various work at home opportunities.
Article Source:
http://www.articlerich.com

Get Motivated To Create New AdSense Content

If you're new to AdSense, getting motivated to write original content can be difficult. Writing content takes time, and it also takes time to get the content advertised and get links into each page. If you still have a day job, it can be tough to make the time.

One way to motivate yourself to create the content and get the links is to calculate how much you are earning per page per year. Multiply that times any number of pages and you will have a good idea of how much money you are missing out on by NOT creating content and getting links. Let's take an example. Let's say that you have 100 pages of content that are earning you $100 a month.

That means that each page is making you, on average, $1 per month, or $12 per year.

$12 per year may not sound like much, but let's say that you created one unique article every 3 days and got a few links to that article with link exchanges, etc. 365 days in a year means that in one year you will have added and linked about 122 additional pagesof content.

122 pages of content times $12 per year is $1,464 that you are missing out on every year because you are not creating new content.

Now, let's say that you can write and link one page per day. That's 365 pages per year, or $4,380 per year.

Of course, if you focus on the high paying keywords, you are much more likely to generate more than $12 per year per page. If you focus on the right keywords, you could make as much as $100 per page per year or more!

Do the math with that number, and you'll see that adding and linking one page ever 3 days will earn you an extra $12,200 per year. Writing one page per day will earn you an extra $36,500 per year!

And keep in mind that every year you will add additional content, which means that your earnings will grow and grow as time goes on.

The truth is, once you start creating a lot of quality content and getting just a few links to each page, the initial traffic you get will start to spread the word about your site. Next thing you know your site is getting hundreds of links from all over the place, and you didn't have to ask for them!

Traffic will start to build, your search engine rankings will improve, and in time you will be earning sums of money that you didn't dream of before–all because you took a few hours a week to devote to creating quality content and getting a few links.

So adopt a long-term AdSense vision, and in time you will reap the rewards.

By Jonathan Leger

Jonathan Leger is a well known AdSense, Marketing and SEO professional who posts regularly to his AdSense Articles blog.
Article Source:
http://www.articlerich.com/